Digital & Social Media Roundtable
The T2B Digital & Social Media Roundtable is a forum for biopharma communicators navigating the unique challenges of managing web and social properties in our highly regulated industry. Designed for professionals across in-house, agency, and consulting roles, this roundtable fosters idea-sharing, addresses compliance hurdles, and provides practical insights for crafting impactful digital and social programs.
Roundtable objectives
- Equip the T2B community with strategies to address legal, compliance, and regulatory requirements while maintaining creativity and effectiveness in digital and social campaigns.
- Facilitate real-world knowledge-sharing by discussing opportunities, challenges, successes, and failures across the digital and social landscape.
- Empower leadership in this space by assessing emerging trends, evolving platform capabilities, and the metrics that matter most.
- Share best practices for partnering with clients or internal stakeholders to gain buy-in and demonstrate the value of digital and social initiatives.
Why join
- Share what works (and what doesn’t). Exchange strategies for navigating content, platforms, and compliance with peers who understand the realities of digital and social media communications in dynamic regulated environments.
- Stay ahead of the curve. Explore emerging digital, social media, and technology trends shaping how biopharma engages our audiences—and how to implement them responsibly.
- Build your expert network. Connect with digital communications leaders to spark ideas, troubleshoot challenges, and strengthen your organization’s digital impact.
Eligibility requirements
Applicants must have:
- Experience with advancing web and digital strategies in the pharma, healthcare, and biotech industries.
- The ability to volunteer 3-5 hours/month to co-create quarterly Digital and Social Media Roundtable events and monthly resources for the broader T2B community.
- Willingness to participate in regular roundtable team meetings and contribute ideas and feedback.
- An active T2B Pro membership.
About the chair
Alex Nicholson, Senior Director, Digital Strategy, AstraZeneca and Alexion
Alex is a leading digital and social media marketer and communicator, with experience building transformative programs and functions at organizations like National Geographic, USA Today, Cone Communications (Porter Novelli), Pegasystems, Alexion, AstraZeneca Rare Disease, and now at AstraZeneca. The online communities she’s built and managed today reach more than 20 million people. Her work spans industries including news, media, consumer packaged goods, non-profit, software, and pharmaceuticals.
A pioneer in newsroom social media, Alex launched USA Today’s first-ever social presence—training more than 100 journalists, building branded channels for every section, and creating campaigns that went viral. She has delivered high-impact programs for brands like Yoplait, Nestlé, Snuggle, Larabar, the USO, and Josh Cellars, and has been featured globally for her work in digital storytelling and influencer engagement.
Roundtable members
- Juliana DiBona, SVP, Head of Influence and Social Strategy, Ogilvy Health
- Meghan Donovan, Senior Manager, Digital Communications, Thermo Fisher Scientific
- Christopher Rizzo, Head of Digital & Social Strategy, Syneos Health
- Alison Woo, Founder, Alison Woo Consulting
- Catherine Woodwell, Senior Manager, Corporate Affairs, Mirum Pharmaceuticals
- Chief of Staff / PM: Eric Weidner, Owner, Workbox
Apply
“Join me in exploring the evolving world of digital and social media communications in Ticket to Biotech’s new roundtable. Together, we’ll uncover new ways to connect, engage, and innovate in a space that moves at the speed of culture and technology.”
