Alex Nicholson
Senior Director
AstraZeneca and Alexion
Alex is a leading digital and social media marketer and communicator, with experience building transformative programs and functions at organizations like National Geographic, USA Today, Cone Communications (Porter Novelli), Pegasystems, Alexion, AstraZeneca Rare Disease, and now at AstraZeneca. The online communities she’s built and managed today reach more than 20 million people. Her work spans industries including news, media, consumer packaged goods, non-profit, software, and pharmaceuticals.
A pioneer in newsroom social media, Alex launched USA Today’s first-ever social presence—training more than 100 journalists, building branded channels for every section, and creating campaigns that went viral. She has delivered high-impact programs for brands like Yoplait, Nestlé, Snuggle, Larabar, the USO, and Josh Cellars, and has been featured globally for her work in digital storytelling and influencer engagement.