Q2 Digital & Social Media Roundtable Event: How Influencers, Social, and Forums Are Shaping AI Search Results

​Juliana DiBona leads the Influence and Social team at Ogilvy Health, partnering with social media, influencer marketing, and earned-first creative strategists to bring integrated digital and social programs to life for global healthcare organizations.

​Named to PR Week’s 40 under 40 in 2025, Juliana has built her career in social media marketing, primarily supporting pharmaceutical, biotech, and medical device companies in developing and scaling social and influencer programs. Her client experience spans top 10 global pharmaceutical companies through to pre-commercial biotechs, contributing to more than 50 U.S. and EMEA regulatory approvals and indication expansions across immunology, rare disease, oncology, vaccines, neurology, mental health, cardiology, endocrinology, and infectious diseases.

​Beyond product milestones, her work includes direct-to-consumer branded campaigns, unbranded disease awareness initiatives, celebrity and influencer partnerships, corporate social media strategy, healthcare provider engagement, clinical trial recruitment, executive visibility programs, and website development. She is especially passionate about working within integrated, cross-functional teams and leading large-scale omnichannel programs across the full product lifecycle.

​Juliana holds a master’s degree in international relations from Sapienza University of Rome and a bachelor’s degree in international affairs from The George Washington University. She speaks Italian and Spanish, and when not scrolling on social media can be found exploring the world with her husband and two children.

​Christopher Rizzo is Head of Digital & Social Strategy at Syneos Health Communications in New York, where he leads a team of strategists shaping how biopharma brands show up across an increasingly complex digital ecosystem. With more than 13 years of experience in digital marketing—primarily within healthcare and pharmaceuticals—Chris has built and led integrated social and digital strategies for many of the industry’s leading organizations, helping them navigate moments of transformation in how audiences discover, engage with, and trust information.

​His work sits at the intersection of emerging technology, content, and culture. Chris has been at the forefront of applying generative and analytical AI to modern communications—translating innovation into practical strategies that enhance visibility, engagement, and impact across channels. From executive social media positioning to large-scale brand campaigns, he has helped organizations rethink how they show up in environments increasingly shaped by algorithms, platforms, and now AI-driven search.

​Chris also brings deep expertise in influencer and community-driven engagement, having developed programs that span the full spectrum—from niche micro-influencers and patient advocates to high-profile creators and celebrities. His approach emphasizes not just reach, but credibility, resonance, and the role of authentic voices in shaping perception across social platforms and, increasingly, AI-generated outputs.

​As a T2B Digital & Social Media Roundtable member, Chris regularly contributes perspectives on the evolving role of social, influence, and emerging technologies in healthcare communications—helping organizations stay ahead of where digital behavior is heading next.

​Chris holds a Bachelor of Science degree in Marketing and Management from Manhattan University. Outside of work, he enjoys exploring New York City’s restaurant scene and sharing his experiences through his food-focused social content.