Roundtable Program

Q4 Digital & Social Media Roundtable Event – Press Releases Are Back: Optimizing Biopharma Storytelling for Web, Search, Social, and AI Discovery

Tuesday, October 20th

12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. BST

Zoom

As AI search and answer-based discovery reshape how audiences find information, press releases are re-emerging as strategic owned-media assets that strengthen corporate authority and visibility across search, social, websites, and AI platforms.

This panel brings together leaders and experts across communications, digital, social, and web strategy to explore how newsroom architecture, publishing practices, and content optimization can maximize discoverability, credibility, and storytelling impact.

Through practical insights and cross-functional perspectives, discover how press releases are adapting to and being shaped by an increasingly AI-driven discovery landscape.

Why attend

Explore how the press release is being reframed as a strategic owned-media asset that strengthens corporate authority and visibility across an increasingly fragmented, AI-mediated discovery landscape.
Identify how to evolve newsroom architecture, content governance, and publishing practices to maximize discoverability, credibility, and long-term value across digital channels.
Examine how AI-driven discovery is changing the relationship between earned media, owned content, and corporate reputation—and what that means for communications strategy.
Identify practical opportunities to align communications, digital, and web teams around shared priorities, clearer accountability, and measurable outcomes for press release performance.