Roundtable Program

Q4 PA&E Roundtable Event: Beyond the Walk

Thursday, October 29th

12-1 p.m. ET / 9-10 a.m. PT / 16:00-17:00 GMT

Zoom

​Patient advocacy is often most visible through awareness campaigns, fundraising, community events, and patient storytelling. Its scope extends much further. Across life sciences, PA teams and patient organizations can influence research priorities, clinical trial design, access strategy, policy, education, communications, and the way companies understand the communities they hope to serve.

​This panel brings together leaders who have worked across patient advocacy, communications, biopharma, nonprofits, healthcare, and consulting to challenge common assumptions about what PA&E is, where it creates value, and what meaningful engagement requires. The conversation will get practical about how patient insight changes decisions, what separates partnership from transaction, where communications and advocacy intersect, and how teams can make advocacy impact more visible inside the organization.

Why attend

  • Expand your view of patient advocacy beyond visible community programs to the decisions, relationships, and systems it can shape across development and access. ​
  • Distinguish partnership from transaction by looking at when people are engaged, what they can influence, how expectations are set, and whether value flows both ways. ​
  • Build patient insight into decisions early enough to change the path, rather than asking for reaction after the direction is set. ​
  • Partner across communications, advocacy, medical, clinical, legal, compliance, and other functions with clearer roles and shared context. ​
  • Measure advocacy by what changes — decisions, programs, barriers, access, understanding, and trust — not only by activity counts.

Pro member registration

This event is free and exclusive to T2B Pro and Student members.

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Meet our speakers

Susan Brisendine

Susan Brisendine

Founder and Principal

Conduit Health Collective

Moderator
Michele Lentz

Michele Lentz

Founder/CEO

Stand up for Patients, LLC

Erin Murphy

Erin Murphy

Global Strategy & Partnerships and Communications

Alagille Syndrome Alliance

Jonathan Naylor

Jonathan Naylor

Associate Director, Patient Advocacy

DISC Medicine

Lauren Walrath

Lauren Walrath

Head of US Communications and Media

Organon