Susan Brisendine
Founder and Principal
Conduit Health Collective
Roundtable Program
Patient advocacy is often most visible through awareness campaigns, fundraising, community events, and patient storytelling. Its scope extends much further. Across life sciences, PA teams and patient organizations can influence research priorities, clinical trial design, access strategy, policy, education, communications, and the way companies understand the communities they hope to serve.
This panel brings together leaders who have worked across patient advocacy, communications, biopharma, nonprofits, healthcare, and consulting to challenge common assumptions about what PA&E is, where it creates value, and what meaningful engagement requires. The conversation will get practical about how patient insight changes decisions, what separates partnership from transaction, where communications and advocacy intersect, and how teams can make advocacy impact more visible inside the organization.
Founder and Principal
Conduit Health Collective