Q4 AI Roundtable Event – Mastering the Fundamentals: Frameworks for AI Excellence

Matthew Snodgrass is the AI Innovation Lead at Syneos Health in New York. He has more than twenty years of experience in digital marketing with a concentration in health and pharmaceuticals. Matt utilizes the latest innovations in generative and analytical AI to help bring digital and social marketing campaigns to life while shepherding them through MLR review teams with numerous pharmaceutical companies. He has also helped to develop policy and training for employees and brand communicators in the area of social media.

​Matt was one of the founding members of the Association for Downloadable Media, an industry group focused on advancing the field of podcasting, where he served on the executive board. He was also one of the founding members of the Podcasting Open Metrics Initiative.

​Prior to Syneos Health, Matt was EVP of Digital Marketing at NextWorks, creator of the award-winning marketing tool, the Content Capsule. Prior to that, Matt was Group Director at WCG and SVP of Digital Marketing at Lippe Taylor. Before that, Matt worked for ten years at Porter Novelli, where he oversaw digital marketing and ran the video department. He has worked for a wide range of clients across health care, consumer, and corporate industries.

​Before joining Porter Novelli, Matt was Head of Interactive Sales and Manager of New Media for Rysher Entertainment where he laid the groundwork for ad sales for two advertising-supported websites, Entertainment Tonight Online and Rysher.com. Before that, he worked for five years in television production ranging from commercial production to an award-winning documentary on childhood cancer.

​Nathaniel Reagan is an AI educator who co-founded AI Learning Labs and leads integrated strategies for SCIENT, an integrated communications agency. With over 20 years of healthcare marketing and communications experience spanning agencies, in-house biotech companies, patient advocacy organizations, and government initiatives, Nathaniel has been at the cutting edge of implementing new technologies—building the first social and digital products for multiple agencies and helping pharmaceutical and biotech clients launch their first-ever social initiatives, several of which earned industry awards. He was recognized as PR News’ “15 to Watch Under 30” for this pioneering work. His career also includes groundbreaking work leading CDC/USAID’s HIV communication programs in Mozambique, where he spearheaded a national grassroots effort to rebrand HIV, earning three U.S. Embassy awards for this transformative initiative.

​Throughout his career, Nathaniel has specialized in creating innovative products and strategies that help clients adopt emerging communication technologies, always looking ahead to find grounded, practical applications that pierce through the hype. This forward-thinking approach naturally led him to AI, where over the past three years he has embedded these tools into every aspect of his work. He has trained over 200 professionals to master advanced prompting with LLMs like ChatGPT, Claude, and Gemini, helping them fundamentally transform their workflows and productivity. Whether working with individuals, teams, or enterprise clients, Nathaniel continuously innovates new strategies and approaches to drive meaningful success. He’s passionate about helping big-hearted changemakers reclaim their time and amplify their impact.