Q3 Media Minds Panel: Hype vs. Health – A Journalist’s Lens on Emerging Healthcare Trends at HLTH 2025

​Innovation in healthcare moves fast — from AI-powered health tech and next-generation medical devices to bold new bets in biopharma. But with so much noise, how do the people shaping the stories decide what’s worth covering, what’s credible, and what might just be hype?

​This discussion gives the audience a rare lens into how leading health journalists separate signal from noise. Panelists will share how they decide which trends to elevate, which ones to scrutinize, and which ones to skip entirely — especially in the high-stakes, crowded environment of HLTH. The conversation will also highlight the biggest opportunities and challenges journalists are watching now across healthtech, medtech, and biopharma.

​Featuring:

• ​John Lynn, Editor and Founder, Healthcare IT Today / Host of Life Sciences Today
• Arundhati Parmar, Editor-in-Chief, MedCity News
• ​Lydia Ramsey Pflanzer, Deputy Editor, Endpoints News

​Panel moderators:

• ​Ellen Murphy, Executive Vice President, Head of Corporate Media Team, Syneos Health, and T2B Media Minds Roundtable Member
• Betsy Yates, Senior Director, Media Relations and Corporate Communications, Complete Genomics, and T2B Media Minds Roundtable Member