Roundtable Program

Q2 PA&E Roundtable Event: What Patient Organizations Actually Need From Biopharma Communications

Patient organizations are often the closest link to the communities biopharma aims to serve. They see firsthand how messaging lands, where it resonates, and where it falls short.

This panel brings together leaders from patient advocacy organizations across disease areas to share how biopharma communications are experienced on the receiving end. From corporate messaging to campaign storytelling, we’ll explore what’s useful, what creates friction, and where there’s an opportunity to build stronger, more trusted relationships.

For communicators, this T2B Patient Advocacy & Engagement Roundtable event is a chance to better understand how patient stories are interpreted, how to use them more thoughtfully, and how to engage patient organizations as true partners rather than endpoints.

Why watch

Gain a clearer understanding of how patient organizations interpret and prioritize biopharma messaging
Explore specific ways communicators can more effectively and responsibly incorporate patient stories into their work
Discuss common missteps that weaken trust with patient communities and how to avoid them
Discover practical insight into how patient organizations want to collaborate with communications teams
Take away a more grounded view of what “patient-centric” communication looks like in practice