Roundtable Program

Q2 Media Minds Roundtable Event – From Newsroom to Newsletter: Why Healthcare’s Top Journalists Are Going Independent

Thursday, June 25th

11 a.m.-12 p.m. ET / 8-9 a.m. PT / 3-4 p.m. GMT

Zoom

In healthcare and biotech, journalism is changing faster than ever. Driven by newsroom layoffs, shrinking editorial budgets, and a growing appetite for independence, respected healthcare and biotech journalists are leaving legacy outlets to build subscriber-supported platforms on Substack and beyond. They are forging direct relationships with readers, setting their own editorial agendas, and producing some of the most closely watched coverage in the industry.

This panel brings together journalists who have made that transition. From navigating the business of content creation to rethinking how they engage with PR and communications professionals, these journalists-turned-creators offer a candid look at how independent journalism is reshaping the flow of information in biotech and what it means for founders, investors, and communicators who need to understand this evolving media ecosystem.

Why attend

  • Hear firsthand from journalists who left traditional newsrooms about what drove the decision and what surprised them on the other side
  • Understand how editorial independence shifts when you are also responsible for growth, monetization, and audience development.
  • Explore how subscription models are changing what stories get told, what gets covered in depth, and what falls through the cracks.
  • Gain practical insight into how independent biotech journalists want to be pitched, how they build relationships, and what earns their attention.
  • Discover what this evolution in biotech media means for companies, investors, and communicators as they build credibility and shape their narratives going forward

Pro member registration

This event is free and exclusive to T2B Pro and Student members.

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Meet our speakers

Liz Kelly Nelson

Liz Kelly Nelson

Founder

Project C

Tara Parker-Pope

Tara Parker-Pope

Founder

One Day Better Inc.

Brian Reid

Brian Reid

Principal

Reid Strategic

Moderator
Ellen Murphy

Ellen Murphy

EVP, Head of Corporate Media & Executive Visibility

Syneos Health

Moderator
Stephanie Stratman

Stephanie Stratman

Corporate Communications Specialist

Encoded Therapeutics