Liz Kelly Nelson
Founder
Project C
Liz Kelly Nelson is dedicated to helping independent journalists and media creators build sustainable careers in a rapidly evolving media landscape. With a background in newsroom leadership, digital media strategy and creator economy expertise, Liz has worked across the journalism ecosystem – supporting reporters, advising media startups and collaborating with major institutions on the future of independent journalism. As the founder of Project C, a concept she developed during her 2024 Sulzberger Fellowship at Columbia University’s Graduate School of Journalism, she is focused on empowering journalists to embrace new models, find sustainable revenue, and create impactful work outside of traditional media structures. As co-founder of The Independent Journalism Atlas, Liz is working to both quantify – and build infrastructure for – independent journalists. Liz was one of The Washington Post’s first bloggers and prior to Project C, she led teams at Vox, USA Today, Gannett, and AOL. Liz sits on the Board of Visitors of the John S. Knight Journalism Fellowships at Stanford University, is a member of the Beehiiv Media Collective advisory board, serves as a Knight Center for the Future of Journalism Fellow at Arizona State University’s Cronkite School of Journalism and Communications and is a 2025-2026 Terker Fellow at George Washington University’s School of Media and Public Affairs.