2^nd Annual Virtual Biopharma Comms Forum: Day 1

Every communicator gives advice that shapes a decision somewhere up the chain, but few of us ever hear what happened once we left the room. This fireside chat flips the usual format, putting a communicator in the interviewer’s seat to ask a biotech CEO or CFO what it’s like to sit on the receiving end of that direction. The executive will reflect on moments when that counsel shaped a decision, moments when it missed the mark, and what owning the outcome looks like from the executive’s chair.

We’ve spent years converting coverage, sentiment, and stakeholder confidence into evidence the business will act on, work that only gets harder as corporate affairs takes on more of the company’s exposure. Yet the industry has never settled on a shared standard for what leadership wants to see, and the bar keeps rising as the role expands beyond media placements and social metrics. AI is now changing what’s even possible to capture, from sentiment at scale to how AI search tools describe a company, begging the question of what proof even looks like. This panel opens a discussion about what leaders report today, what they’ve stopped reporting, and what proof of impact looks like now that the job means more than it used to.

Why Attend

• Rethink what counts as evidence when leadership judges communications against company goals, not department metrics like impressions, clicks, or likes.
• Compare how cross-functional partners and the C-suite each define impact, and what it takes to demonstrate value in terms all understand and accept.
• Discover what AI now makes possible to capture and translate, from sentiment at scale to how AI search tools describe your company, that wasn’t measurable before.
• Track how the industry’s expectations for proving communications value are shifting as AI reshapes what counts as evidence.

Speaker: Skye King, Founder, Geode Lifeworks

Most communicators have already experimented with AI tools. Far fewer have taken the next step: turning a promising opportunity into a thoughtfully scoped agentic workflow and working through what would need to be true to move it forward responsibly.

In this hands-on workshop, Skye King of Geode Lifeworks will guide attendees through breaking down a real communications workflow into its essential steps. From there, we’ll explore what could and should be delegated to AI, where human judgment and accountability need to remain, and what organizational considerations need to be addressed before moving into building and testing.

We’ll work through a shared example together, apply the approach to your own work, and leave with a first-draft plan you can continue refining with your team.

Takeaways:

• Map a communications workflow and identify where AI could create meaningful value.
• Make intentional decisions about what could and should be delegated to AI and where human judgment, oversight and accountability need to remain.
• Identify the key questions and organizational conditions, from data access to risk, governance and ongoing maintenance, that need to be addressed before moving forward.
• Leave with a first-draft workflow plan and greater clarity about the appropriate next step for moving your idea forward.