Jen Helfer
Senior Director, Patient Advocacy & Engagement, Corporate Affairs
Viridian Therapeutics
Comm Convo
Patient-Focused Comms with Jen Helfer
Overview
Integrating the patient perspective into communications in our industry is critical, but can sometimes be overlooked amid scientific jargon and earnings reports. Jen Helfer, patient advocacy extraordinaire, will guide communicators during March’s Comm Convo on authentically incorporating the patient voice in our work, from internal communications to public-facing content.
Why Watch
- Identify ways to authentically introduce the patient perspective into communications strategies to yield narratives that are resonant and patient-centric.
- Discover best practices for adapting corporate messaging and materials to reflect patient experiences accurately and effectively.
- Gain insight on the preparation and ethical considerations for patient involvement in corporate materials and media pitching.
- Uncover strategies to engage patient communities in enhancing employee understanding and connection.
- Equip your comms team with practical approaches to navigate the initial steps in patient community engagement – with or without an in-house, dedicated patient advocacy function.
Meet Our Speaker
