Comm Convo

October 2026 Comm Convo: The Comms Risk Recalculation

Friday, October 30th

12-1 p.m. ET / 9-10 a.m. PT / 16:00-17:00 GMT

Zoom

Every consequential communications decision carries multiple forms of risk: A position that reassures employees may create political exposure. Silence that protects the company legally may weaken trust with patients or customers. A quick response may satisfy one stakeholder while limiting the company’s options later. Communicators are often the ones helping leadership see those tradeoffs clearly. Yet many organizations still evaluate reputational, legal, commercial, employee, investor, and policy risk in separate conversations, or default to whichever concern has the strongest internal advocate. This Comm Convo will examine how senior communicators can bring those perspectives together, clarify the organization’s risk appetite, and help leaders make defensible choices when every available path carries consequences.

Why attend

  • Compare reputational, legal, political, employee, commercial, investor, and patient implications without allowing one form of risk to dominate the decision.
  • Establish clearer principles for deciding which issues require a company position, which warrant preparation behind the scenes, and which do not merit a response.
  • Help leadership define the organization’s risk appetite before a contentious decision forces the conversation.
  • Examine how consistency across decisions shapes credibility with stakeholders and confidence in the communications function.

T2B Pro Promo Code

You must be a T2B Pro member to access the promo code for this event.

View Membership Levels

Already a member? Log in here

Register here

If you’re a Pro or Student member, enter the special Pro promo code available above below (“Request to join”, “Add a coupon”). You must be logged into your T2B Pro or Student account to view the code above. Kindly do not share this promo code with anyone.

Look for an automated confirmation email and calendar invite with the Zoom login within one business day from our event management platform, Luma. If you do not receive it, check your spam folder or contact us at [email protected].

Meet our speakers

Ethan Lovell, MBA

Ethan Lovell, MBA

Senior Director of Investor Relations

Formerly Avidity Biosciences

Moderator
Lisa Popyk

Lisa Popyk

Communications Strategy Consultant

Writing Unlimited

Chrissy Trank

Chrissy Trank

Senior Director, Oncology Drug Development Communications

Bristol Myers Squibb