Comm Convo

May 2026 Comm Convo: Reaching and Valuing Every Generation

Thursday, May 21st

1-2 p.m. ET / 10-11 a.m. PT / 5-6 p.m. GMT

Zoom

Biopharma communicators’ audience has never been more generationally varied, and neither have our teams. We are crafting patient and HCP campaigns for people whose information habits, trusted channels, and decision-making cues look almost nothing alike across age groups, while managing corporate affairs and IR functions where unexamined assumptions and real tensions around ageism, authority, and what experience is actually worth are playing out in real time. And survey data backs this up: nearly 40% of both Baby Boomers and Gen Z workers report having experienced age-based discrimination at work or during their job search (iHire 2025 Multi-Generational Workforce Report). This Comm Convo brings a panel of voices spanning multiple experience levels to share what it takes to reach every stakeholder regardless of their generation, whether they’re a patient, an investor, or the person sitting next to you.

Why attend

Exchange perspectives on advising C-suite and brand teams on audience segmentation strategies when patients, caregivers, and HCPs across five generations trust fundamentally different sources and consume information through entirely different channels.
Describe what genuine age inclusion looks like on corporate affairs teams, including where ageism surfaces in hiring and mentorship, how experience and digital fluency get weighed against each other, and whose ideas actually get championed.
Examine how cross-functional credibility shifts when generational assumptions, about who holds institutional knowledge and who brings fresh thinking, shape how comms teams are perceived and resourced.
Consider how biopharma communications, as a field that directly shapes public trust and patient engagement, can lead on building workplaces and campaigns where every generation’s perspective is included.

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Meet our speakers

Moderator

Kelley Dougherty

SVP, Global Head of Corporate Affairs

Teva Pharmaceuticals

Mike Kuczkowski

Founder and CEO

Orangefiery

Kyndel McKnight

Corporate Affairs Development Program

AbbVie

Catherine Woodwell

Associate Director, Corporate Communications

Mirum Pharmaceuticals