Comm Convo
Demonstrating Corporate Affairs’ Value by Measuring Impact
In this Comm Convo, researcher Angela Dwyer, who specializes in media measurement, methodology development, and analysis, will provide actionable insights into capturing the effectiveness of corporate affairs within the biopharma industry. She will discuss essential metrics—both quantitative and qualitative—that highlight the strategic role of our function in achieving business objectives. Attendees will learn how to use data to make a compelling case for budget increases and how to articulate the contributions of corporate affairs to corporate goals as we prepare for 2025.
Why watch
- Understand which metrics can most effectively illustrate the impact of corporate affairs on organizational objectives.
- Discover how to differentiate between quantitative and qualitative metrics and leverage both to tell a compelling data story.
- Understand how to craft a data-driven justification for budget allocations that underscores the value of corporate affairs initiatives.
- Develop practical strategies for setting measurable goals for 2025 that align with broader corporate priorities and stakeholder expectations.