Op-Ed Edge With Jake Meth
Recording
Key Takeaways
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Overview:
February’s Comm Convo features Jake Meth, founder of op-ed consultancy Opinioned and former editor of commentary at Fortune magazine. He’ll share his insights on spotting opportunities for impactful op-eds and bylined articles, emphasizing the importance of a unique point of view in the crowded biopharma landscape. Get his take on how to craft narratives that not only inform but also influence, and learn practical strategies for pitching them to top-tier editors effectively. For more on Jake’s approach to op-ed success, check out his free “Pitches Get Stitches” newsletter.
Why Attend:
- Gain first-hand knowledge from Jake, leveraging his experience as a top-tier editor to elevate your op-ed strategy.
- Learn how to identify and articulate perspectives that make your op-eds stand out in the biopharma sector.
- Understand how to integrate op-eds into a broader thought leadership program, enhancing your brand’s influence.
- Hear Jake’s tips for pitching and landing your pieces with leading publications, beyond the typical trade press.
Meet Our Speaker:
Jake Meth started Opinioned because he wanted to see more original ideas in the media after spending five years building and editing Fortune magazine’s commentary section. Drawing on his editorial leadership experience, Jake founded Opinioned and now guides various industry leaders — and communicators like us at T2B — in shaping thought leadership programs with narratives that resonate on a global stage. Jake started in journalism after graduating from college, when he moved to Egypt for two years to cover the Arab Spring uprising for a local newspaper. Following that, he relocated to New York and worked in media relations for Foreign Affairs magazine and the Council on Foreign Relations. Jake received the 2020 New York Press Club award for excellence in journalism in the magazine consumer reporting category for his Fortune investigation into the epidemic of laundry pod poisonings among young children. He lives in Jersey City, NJ., and enjoys doing improv, eating good food and being a plant dad.
