Comm Convo
The Science of Storytelling
Add impact to your JPM messaging by tapping into the mechanics that make stories resonate. As part of our pre-JPM programming, this 30-minute T2B webinar with seasoned health tech communications consultant Erin Schmidt will explore what makes a story work on a neurological level and how to apply those insights to create high-impact narratives that stick.
We’ll unpack the science behind making storytelling effective, taking a closer look at why certain stories flop while others resonate deeply. From pitching to investor updates, you’ll walk away with a new layer of insight to strengthen your strategy and set the tone for a powerful year ahead.
Why watch
- Learn how to apply behavioral economics principles—like anchoring and loss aversion—to drive audience recall and engagement.
- Discover how data-driven narrative frameworks can reinforce your scientific and business milestones with clarity.
- Identify common pitfalls that cause stories to miss the mark, and gain practical tips to refine your pitch decks, talking points, and presentations ahead of JPM.