Roundtable Program

Q1 2026 Masterclass: The Business of the Business

​Biopharma communications is changing, and client expectations are changing with it. Whether you’re a founder, solopreneur, agency leader, or in-house practitioner, growth demands more than strong storytelling and strategic counsel; it requires mastering the business of your business.

​In this masterclass, Andrea L. Johnston, a biopharma comms veteran, agency founder and executive with client-side, holding company and private equity experience, will share hard-earned lessons about building resilient and scalable communications practices that consistently deliver value to clients and profitability to owners. This session covers the language, levers, and business fundamentals required to thrive in our industry.

Learning objectives:

  • ​Explore packaging and pricing services in ways that reflect strategic value, and turn bespoke work into repeatable offerings that improve efficiency and margin.

  • ​Build financial fluency and industry context to strengthen client relationships and sharpen your role as a trusted advisor.

  • ​Develop proactive service models that support retention, adapt as client needs change, and contribute to long-term client partnerships.

Meet our facilitator

Andrea Johnston

Andrea Johnston

Founder & CEO

Fuel for Female Founders

Replay

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Masterclass slides

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Key takeaways

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