Culture Connect May 2025 Resource: Driving Engagement for Employee Events – Lessons Learned From Peers

Employee events, like Town Halls, Fireside Chats and “Ask Me Anything,” are a staple strategy of internal communicators to align employees around strategy, increase leader visibility and build trust. As the workplace has evolved, so have the challenges with pulling off an engaging, well-attended event. Finding the right way to accommodate global schedules, engage in-person and virtual attendees, and drive attendance and participation can feel like an impossible task.

Two communications leaders share some strategies they employ to drive continuous improvement when it comes to employee events.