Nicole Leffer
Generative AI Strategist and CMO AI Advisor

Nicole Leffer is a seasoned marketing leader and a widely recognized expert in deploying generative AI technology to improve marketing efficiency, quality, and outcomes.
With vast experience in leveraging generative AI across various marketing domains—including content marketing, performance/growth marketing, demand generation, conversion rate optimization, ABM, social media, product marketing, and more—Nicole equips marketers and revenue team members with essential AI skills and strategies to boost efficiency, quality, and results. Her AI training sessions for marketing teams and online “Foundations of Generative AI for B2B Marketing” course give marketers immediately actionable insights to integrate generative AI tools like ChatGPT effectively into workflows and maximize AI’s potential across projects and strategies.
An early adopter, she has 4 years of direct, hands-on experience using AI tools and strategies, complemented by a year of leading a B2B SaaS marketing team that utilized AI. She began training other marketing leaders and teams on how to effectively implement generative AI full-time in early 2023. Today, she provides AI training solutions to marketing and GTM teams at all stages of AI adoption, helping accelerate their AI transition and build their AI skills to achieve marketing and revenue goals.