Virtual Biopharma Comms Forum

The Ripple Effect
Thursday, September 18, 2025

AGENDA | REGISTRATION

The Ripple Effect

June’s forum was about defining the modern biopharma communicator. September’s virtual Biopharma Comms Forum is about the impact we create from that position.

As we’ve been discussing as a community, the rules of the game have changed. Budget cuts, agency consolidation, political turbulence, widespread misinformation, and rapid AI adoption have changed how we work across functions and with external partners. The operating environment is more complex, and the expectations higher.

This new virtual forum examines how communicators influence what happens next. We’ll explore approaches to cross-functional partnership, boundary management, and sustaining credibility when the pressure is on. The work we do – aligning leadership, navigating stakeholder dynamics, and maintaining organizational clarity – creates impact that extends well beyond communications.

That influence helps shape how companies operate, how teams function, and ultimately how transformative therapies reach patients. This forum is about understanding and expanding that ripple effect.

Full-day forum agenda overview

Opening Keynote Session — 10:15am ET

Speaking Truth to Power Isn’t the Risk as a Communicator—Silence Is

Speaker: Angela Vasquez-Giroux, Vice President of Communications, Planned Parenthood Federation of America and Planned Parenthood Action Fund

When the stakes are high, communicators often know the truth before others are willing to hear it. This keynote explores how to speak up when it counts, push back when needed, and influence leaders without losing your voice.

Takeaways:

  • ​How to frame uncomfortable truths in ways that build trust, not walls
  • Building the credibility that makes truth-telling possible
  • How to break through the noise in a crowded media environment
  • The difference between being a messenger and being a strategic conscience
Opening Keynote Speaker — 10:15am ET
Angela Vasquez-Giroux

Angela Vasquez-Giroux

Vice President of Communications

Planned Parenthood Federation of America and Planned Parenthood Action Fund

Panel Session — 11:00am ET

Making Communication Calls When Everything is Political

The rules of engagement have changed. What once were routine announcements about pricing, partnerships, or pipeline updates now carry political weight and public scrutiny. Post-pandemic trust has eroded, regulatory leadership is shifting, and even well-intentioned messages can spark unintended consequences. And while the pressure to “say something” builds, communicators are stuck weighing values, risks, and silence against a volatile backdrop.

This session is for communicators who find themselves in the room when leadership asks: ‘What should we say?’ – especially when you don’t have all the facts, when policies are fluid, or when the stakes feel impossibly high. We’ll explore how to guide decision-making through uncertainty, position companies authentically without becoming targets, and manage the tension between transparency and risk in today’s politicized environment.

Takeaways:

  • Navigate high-stakes decision-making when you have incomplete information and circumstances are rapidly changing
  • Assess real-time risks when routine messaging could trigger unintended political or public backlash
  • Guide C-suite conversations through complex messaging decisions while maintaining company values and positioning
  • Manage competing stakeholder expectations while maintaining authentic company positioning during periods of regulatory and political uncertainty

Moderator:

Speakers:

  • Shreya Jani, SVP, Public Affairs, Gilead Sciences
  • Julie Tierney, Principal, Leavitt Partners
  • Rose Weldon, Senior Vice President and Head of Corporate Affairs at Cullinan Therapeutics
Panel Moderator
Erica Jefferson

Erica Jefferson

Board Member

Foundation for mRNA Medicines

Panel Speaker
Shreya Jani

Shreya Jani

Senior Vice-President, Public Affairs

Gilead Sciences

Panel Speaker
Julie Tierney

Julie Tierney

Principal

Leavitt Partners

Panel Speaker
Rose Weldon

Rose Weldon

Senior Vice President, Corporate Affairs

Cullinan Therapeutics

Interactive Workshop — 12:00pm ET

AI Can Do THAT? A Communications Transformation

Facilitated by Nicole Leffer, Generative AI Strategist and CMO AI Advisor

The most effective communicators are already using AI tools like ChatGPT, Claude, and Gemini as strategic partners, not just writing assistants. They’re discovering capabilities that go far beyond basic content generation and fundamentally changing how they approach their work.

In this eye-opening live workshop, generative AI expert Nicole Leffer will showcase strategies that separate AI-savvy communicators from those still treating these tools as glorified spell-checkers. We’ll see examples of how to leverage our existing communication expertise to create powerful prompts that unlock AI’s full potential across your workflow.

Nicole brings four years of direct AI implementation experience and has spent the past two and a half years training marketing and communications teams on effective AI adoption. Her approach is tool-agnostic and compliance-conscious, designed for professionals working within enterprise constraints who need immediate, practical results.

We’ll discover strategic applications perhaps previously not considered, while learning to navigate privacy concerns and compliance requirements without unnecessarily limiting our capabilities. This workshop delivers immediately applicable techniques that position us as AI-enabled communicators who understand both the technology’s possibilities and its boundaries.

Takeaways:

  • ​Master advanced prompting techniques that leverage your communication expertise for superior AI outputs
  • Identify strategic AI applications beyond basic content creation and editing
  • Navigate compliance and privacy concerns while maximizing AI capabilities
  • Apply tool-agnostic skills that work across platforms and evolve with the technology
AI Workshop Facilitator — 12:00pm ET
Nicole Leffer

Nicole Leffer

Generative AI Strategist and CMO AI Advisor

Panel Session — 1:30pm ET

360 Review: What They Say When You’re Not in the Room

We say we want to be strategic partners. But do other functions see us that way? Or do they see ‘wordsmiths,’ bottlenecks, or the team that shows up when the strategy is already set? This panel gets honest about how corporate affairs is perceived across legal, regulatory, clinical and finance and why those perceptions exist.

This is our 360 review, a mirror. You’ll hear what cross-functional partners really say about comms when we’re not in the room, understand the behaviors that create friction, and discover the blind spots that keep us out of key conversations. Expect clear-eyed insights from internal functional counterparts on what’s working, what’s not, and how our actions land differently than we may think they do.

Takeaways:

  • Recognize the blind spots that keep communications teams out of strategic conversations and decision-making processes
  • Identify the specific behaviors and communication patterns that create friction with cross-functional partners
  • Understand what other functions really value from communications support and when they see us as adding versus hindering progress
  • Assess our team’s current approach and identify which actions are building credibility versus creating barriers to influence

Moderator:

  • Ken Inchausti, Director, R&D and Global Medical Communications, ViiV Healthcare

Speakers:

  • Elizabeth Alessi, Vice President, Regulatory Affairs, Medical Writing & Pharmacovigilance, Inozyme Pharma
  • Ruth du Moulin, PhD, Senior Vice President Medical Affairs, Xilio Therapeutics, Inc.
  • Nishla Keiser, Partner at Finnegan, Henderson, Farabow, Garrett & Dunner, LL
Panel Moderator — 1:30pm ET
Ken Inchausti

Ken Inchausti

Director, R&D and Global Medical Communications

ViiV Healthcare

Panel Speaker
Elizabeth Alessi

Elizabeth Alessi

Vice President, Regulatory Affairs, Medical Writing & Pharmacovigilance

Inozyme Pharma

Panel Speaker
Ruth du Moulin, PhD

Ruth du Moulin, PhD

Senior Vice President Medical Affairs

Xilio Therapeutics, Inc.

Panel Speaker
Nishla Keiser, PhD

Nishla Keiser, PhD

Partner

Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

Case Study Session — 2:15pm ET

Own Your Space: Strategic Leadership for Communications Executives

  • Speaker: Johnny Smith Jr., Global Head of Communications, Roche Diagnostics
  • Facilitated by: Michelle Benz, Head of Professional Development, Ticket to Biotech

This leadership case study explores how senior communications executives can effectively manage their teams through massive industry change while maintaining motivation and preventing burnout. The approach emphasizes shifting from reactive to proactive communications planning, thinking strategically about the future of the industry, and developing leadership presence beyond traditional writing skills. The framework focuses on bringing people along on the transformation journey without overwhelming them, carving out time for strategic thinking, and recognizing that the modern biopharma communicator role requires continuous growth and adaptation.

Case Study Speaker — 2:15pm ET
Johnny Smith Jr.

Johnny Smith Jr.

Global Head of Communications

Roche Diagnostics

Case Study Facilitator
Michelle Benz

Michelle Benz

Senior Director, Head of Professional Development

Panel Session — 3:00pm ET

The Future of Comms Resourcing Is Fluid, Fractional, and AI-Powered

The way we resource communications has fundamentally changed, and not entirely by choice. Budget cuts, layoffs, restructuring, and AI capabilities are redefining what it means to do more with less. Teams are discovering new models that deliver specialized expertise exactly when and where it’s needed through fractional leaders, independent specialists, embedded consultants, and boutique partnerships that complement traditional approaches.

This panel explores how today’s most effective communications teams are actually getting work done, building flexible ecosystems that adapt to their unique challenges. You’ll hear from leaders who’ve successfully integrated diverse partnership models to create more agile, responsive, and effective communications support that scales with their business needs.

Takeaways:

  • Discover how to structure flexible communications ecosystems that scale with specific business needs
  • Identify what’s working with fractional roles, specialized consultants, and boutique partnerships, and how traditional agency relationships are evolving
  • Master the art of evaluating, selecting, and managing diverse communications partners, and get maximum value from new partnership models
  • Review how AI and automation are reshaping team structures and what you need from external partners and internal teams

Moderator:

Speakers:

Panel Moderator — 3:00pm ET
Lynnea Olivarez

Lynnea Olivarez

T2B Founder

Panel Speaker
Michalina Brokos

Michalina Brokos

PR & Communications Manager and Netherlands Director

Maneuvre

Panel Speaker
Arleen Goldenberg

Arleen Goldenberg

Vice President, Corporate Communications

Replimune

Panel Speaker
Natalie Moran

Natalie Moran

Founder

Comms Futurist

Closing Keynote Session — 3:45pm ET

Thriving in a World of Change

Speaker: Andrew Blotky, Founder, Azure Leadership Group

In biotech and pharma, communicators are often translating complex science under intense time pressure, navigating strict regulations, and balancing the voices of patients, scientists, executives, employees, and the public. All in a rapidly evolving political, economic and innovation environment. The stakes are high: a single statement can influence stock prices, public trust, and patient safety.

In the middle of all that urgency and change, it’s easy to lose sight of your own wellbeing. This closing keynote offers a practical reset—simple, realistic tools you can integrate right away to help you stay grounded, maintain perspective, and keep your voice steady and sustainable when the pressure rises.

We’ll focus on three core areas for you and your teams:

  • Self-reflective practices to stay connected to your values and purpose, while being open to and embracing change
  • Communication practices to be transparent and direct and why it matters for the long run
  • Breathing practices to regulate the nervous system in moments of intensity to think, listen, and speak clearly

You’ll leave with a handful of techniques you can use immediately—no extra time blocks or elaborate systems required—to help you show up at your best in a demanding, high-stakes industry.

Takeaways:

  • Use quick, evidence-based breathing techniques to regulate stress in the moment
  • Develop a self-check-in routine that keeps your work aligned with your values
  • Apply simple tools to make communication clearer, more transparent, and more direct—especially when stakes are high
Closing Keynote Speaker — 3:45pm ET
Andrew Blotky

Andrew Blotky

Founder

Azure Leadership Group

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