Digital & Social Media Roundtable
The T2B Digital & Social Media Roundtable is a forum for biopharma communicators navigating the unique challenges of managing web and social properties in our highly regulated industry. Designed for professionals across in-house, agency, and consulting roles, this roundtable fosters idea-sharing, addresses compliance hurdles, and provides practical insights for crafting impactful digital and social programs.
Roundtable objectives
- Equip the T2B community with strategies to address legal, compliance, and regulatory requirements while maintaining creativity and effectiveness in digital and social campaigns.
- Facilitate real-world knowledge-sharing by discussing opportunities, challenges, successes, and failures across the digital and social landscape.
- Empower leadership in this space by assessing emerging trends, evolving platform capabilities, and the metrics that matter most.
- Share best practices for partnering with clients or internal stakeholders to gain buy-in and demonstrate the value of digital and social initiatives.
About the chair
Lauren Iacono, Vice President, Digital & Brand Communications, BioCryst Pharmaceuticals
Lauren Iacono is the Vice President of Digital & Brand Communications at BioCryst Pharmaceuticals. In this role, she oversees corporate web and social media as well as the BioCryst brand, and is responsible for digital and social media governance. Before joining BioCryst, Lauren was the Director of Digital & Social Communications at Alexion/AstraZeneca and previously worked on the Social Media team at Biogen. She began her career as an Emmy award-winning producer for ESPN, later transitioning to agency work where she advised clients on digital marketing and engagement. Lauren holds a BS in Television-Radio-Film Production from the S.I. Newhouse School of Public Communications at Syracuse University.
Apply
Applications open in early September 2025. Each member term is for one calendar year.
“As biopharma communicators, we are tasked with guiding companies and brands through an everchanging, highly regulated digital landscape. I am proud to serve as a founding member of Ticket to Biotech’s Digital & Social Media Roundtable, which was established as a unique forum for sharing insights, experiences, and best practices that will help us navigate this exciting, dynamic environment.”
