The Power of Perception

We know our work builds trust, prevents problems, and helps leaders achieve their goals—but do others see it that way?

Perception can be just as critical as the actual results. When stakeholders view comms as strategic and indispensable, they fight to keep us at the table and back our priorities. That kind of advocacy doesn’t come from saying yes to everything. It comes from building trust, delivering clarity, and connecting our work to what matters most to the business.

If comms disappeared tomorrow, would your stakeholders fight to keep it?