Shaping the Future of Comms Teams Through Accountability and Dialogue

Centralized or distributed? We as a profession have debated team models for years, but structure alone doesn’t guarantee effectiveness.

What matters most is alignment to business priorities, building advocates inside the organization, and keeping the dialogue open. If we sit in an echo chamber, we miss the chance to shape how our function evolves.

This week’s video looks at why accountability and dialogue are essential to the future of comms teams—no matter the structure on paper.