Feedforward as a Collective Practice

Feedforward is the idea of pointing to what’s possible next instead of dissecting what went wrong before. Many people think of it as a coaching or HR concept, but I see it as something bigger.

What if we used feedforward as a way to propel our whole field forward? Imagine if, as communicators, we focused less on where our industry has fallen short and more on where we can go next—how we can sharpen our influence, raise our standards, and create more impact together.

That mindset shift matters. It helps us elevate our profession and ultimately serve patients and science in more powerful ways.