Why Include the Patient Perspective in Corporate Messaging?

For this week’s video, I’m going to riff on one of the excellent points that Jen Helfer shared in last week’s Comm Convo: Misconceptions around downsides of including patient perspective in corporate materials.

You’ve probably heard it before: This is an earnings press release. Or, this is a slide deck for an important business development meeting. Besides the photo of patients on the cover of our corporate deck, the patient voice isn’t appropriate for this setting.

Here are five counter-arguments that you can slip into your back pocket for the next time this comes up with your company or client:

Including the patient perspective …Humanizes the messaging. Let’s face it; investors aren’t the only ones who see your corporate deck nowadays.

Emphasizes the unmet need and provides validation for your value proposition.

Engenders confidence that the company understands the market.

Supports commercial projections by being able to say “We’re hearing that…”– there’s nothing like first-hand anecdotes to support hard numbers.

Inherently demonstrates strong relationships with the patient and care partner communities.

Remember, being in a position to truly reflect this perspective results from a patient-centric culture and operating model.

What are other benefits of incorporating the patient voice in corporate messaging?