Non-Performative DEI

It’s the first week in June. As I speak, almost all biopharma logos will have turned rainbow.

Love to see this.

And now with Juneteenth being a federal holiday in the US, orgs would be remiss not to acknowledge its significance.

That’s all well and good, too.

But come June 30th, all of us communicators who manage our orgs’ social media accounts will notice that calendar reminder to flip those rainbow logos back to their normal colors and to coordinate with HR and Operations to take down the Pride flags and Juneteenth commemoration materials from the office.

What happens on July 1st?

That’s the question we are challenging you to contemplate NOW.

Throughout this month, consider how you’re setting up your teams, educating your leadership, and creating awareness among employees and other stakeholders to foster SUSTAINABLE progress toward a truly diverse, equitable, and inclusive workplace and world- beyond June 30th.