AI is NOT Coming for Your Job

At this point, we’ve all heard what’s become a trite sentiment, “AI won’t take your job but someone who knows how to use AI will.”

And maybe you’ve heard about Sam Altman’s prediction that AI will do “95% of what marketers use agencies, strategists, and creative professionals for today” within about five years.

Do we think this is all true?

Eh, sort of.

The best characterization we’ve seen is this one by Wharton Associate Professor Ethan Mollick:

“Experts in a field are going to be the best users of AI in that field.”

Yes, while you can use AI as your intern to draft a press release or administrative assistant to clean up documents, the explosive productivity and creativity gains in our profession are seen when this technology can be appropriately directed to target very specific and refined outcomes.

After all, someone has to be able to tell if an output is missing something, or if it’s garbage or on-point.

That’s only possible through good old-fashioned, on-the-job experience.

So, if anything, we have to be even MORE proficient in our craft as biopharma communicators, not less.

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