Media Minds Roundtable
Our Media Minds group leads T2B’s media relations programming by leveraging member expertise to strengthen journalist relationships and address the evolving needs of reporters covering our industry. We aim to foster a more cohesive communicator ecosystem across life sciences, shaping the future of healthcare storytelling.
Roundtable objectives
- Conceptualize and develop quarterly press panel ideas and create outreach lists.
- Identify targets for monthly Biopharma Beats Bulletins (media Q&As), with opportunity to provide input on questions and potentially sit in on the interviews.
- Develop media invite lists for specific T2Bmeets.
- As needed, leverage professional connections to engage reporters in T2B events and programming.
- Suggest updates and/or new programming ideas focused on media relations.
Why join
- Enhance your professional visibility and impact among the T2B community of hundreds of communicators.
- Build on your media relationships and establish new connections by leveraging T2B’s brand and mission (vs. pitching for your company or client).
- Help set the standard for biopharma media relations best practices and strategies.
About the chair
Becky Vonsiatsky, Practice Leader, Earned Media, Real Chemistry
As Practice Leader of Earned Media at Real Chemistry, Becky Vonsiatsky is a versatile communications strategist known for her leadership to build and scale high-performing teams, deliver award-winning communications and marketing results spanning the healthcare ecosystem, and her ability to creatively address operational challenges with solutions that are widely adopted.
Her future-forward approach to storytelling helps healthcare companies reach their stakeholders and drive measurable business outcomes. Working on the frontlines with leading pharmaceutical, medtech and biotech clients, her strategy is rooted in a deep understanding of today’s complex health environment, the evolving media landscape, and tomorrow’s consumption habits.
Becky serves as an advisory council member for Harvard Business Review and has been recognized for her accomplishments as one of Medical Marketing and Media’s (MM+M) 2023 40 Under 40.
Roundtable members
- Danielle Cantey, VP, Biotech, Inizio Evoke Comms
- Michael Fitzhugh, VP, Chief of Media Strategy, LifeSci Communications
- Ellen Murphy, EVP, Head of Corporate Media & Executive Visibility, Syneos Health
- Ron O’Brien, Communications Advisor
- Betsy Yates, Sr. Director, Media Relations & Corporate Communications, Complete Genomics
Apply
Applications open for the next Media Minds Roundtable cohort in late November 2025. Each member term is for one calendar year.
“Through the Media Minds Roundtable, we work with the T2B community to improve our understanding of and relationships with reporters, while pulling back the curtain on the future of storytelling in healthcare – and having some fun while doing it!”
