Matthew Snodgrass
AI Innovation Lead
Syneos Health
Matthew Snodgrass is the AI Innovation Lead at Syneos Health in New York. He has more than twenty years of experience in digital marketing with a concentration in health and pharmaceuticals. Matt utilizes the latest innovations in generative and analytical AI to help bring digital and social marketing campaigns to life while shepherding them through MLR review teams with numerous pharmaceutical companies. He has also helped to develop policy and training for employees and brand communicators in the area of social media.
Matt was one of the founding members of the Association for Downloadable Media, an industry group focused on advancing the field of podcasting, where he served on the executive board. He was also one of the founding members of the Podcasting Open Metrics Initiative.
Prior to Syneos Health, Matt was EVP of Digital Marketing at NextWorks, creator of the award-winning marketing tool, the Content Capsule. Prior to that, Matt was Group Director at WCG and SVP of Digital Marketing at Lippe Taylor. Before that, Matt worked for ten years at Porter Novelli, where he oversaw digital marketing and ran the video department. He has worked for a wide range of clients across health care, consumer, and corporate industries.
Before joining Porter Novelli, Matt was Head of Interactive Sales and Manager of New Media for Rysher Entertainment where he laid the groundwork for ad sales for two advertising-supported websites, Entertainment Tonight Online and Rysher.com. Before that, he worked for five years in television production ranging from commercial production to an award-winning documentary on childhood cancer.